Running a creative design agency can be sometimes difficult. Why? Because what web designers think is awesome and intriguing is for most folks not in the least interesting or intriguing. Web designers get excited over themes and fonts and new ways of creating layouts. We like things that work. We love to build and tinker. We spend hours getting the right look for the client.
What the client really wants to know is “Why Use WordPress?” and we found this post from our friends at Kinsta.com that describes 10 good reasons why you should choose using WordPress for your website framework over anything else:
If you find yourself wondering, “Why use WordPress?” you’ve come to the right place. Pondering this question means you’ve at least researched WordPress a bit or heard about it from a friend or colleague. But that doesn’t mean you’ve completely weighed any pros and cons or checked out the features in-depth.
Therefore, we’d like to break down the benefits of using WordPress for you, giving a clear view as to why it’s the most popular content management system and website building software in the world. WordPress can really do just about anything!
The Website Dilemma – Why Use WordPress?
For average business owners, names like WordPress, Joomla, Shopify, Magento, Wix, and Weebly might sound like alien names. The process of building a website brings these names into your life, since they’re all platforms used to build websites. Each has its own benefits, while many are used more often for niche websites with specific purposes. For instance, Shopify only makes sense if you’re running an online store. It’s not a platform you would start a blog with then turn into an eCommerce shop. Magento is in the same boat. Other website builders and platforms have more flexibility, and those are typically the ones that are most popular.
Everything from Squarespace to Wix has wonderful tools for certain skill levels, but we’re going to explain why you should use WordPress over all of them.
#1 The Software is Free and Open-Source
- The software is free and open-source
- It adapts so you can make any type of website
- It supports numerous media types
- It’s easy to learn and has a huge community
- You can scale up and expand your website with themes and plugins
- It doesn’t take a genius to manage
- SEO comes first
- You have full control of your website
- The blogging is hands down the best in the business
- Everyone is doing it
Both WordPress.com and WordPress.org are completely free to use. You can learn about the difference between the two here, but in short, WordPress.org is a self-hosted version where you control more of your site and take advantage of advanced plugins. WordPress.com works great for complete beginners, but it’s not exactly the best for a business that plans on making money. It does have higher paid plans, but we recommend it for personal and hobby blogs.
But moving on, WordPress is free for anyone to download. It’s an open-source project that’s been around since 2003. This means that WordPress is developed by a collection of contributors. Open-source projects are typically free, with large communities. The users often take part in this community as beta testers or simple brand advocates, but there’s really no requirement for any participation if that’s not your style.
Warning: Although the WordPress software is free, you will most likely end up spending a bit of money. WordPress is self-hosted, so hosting is required. This can start at around $3 per month, for the really cheap shared servers, and go all the way to up to a few hundred per month for those needing ultimate speed and performance (Like with Kinsta).
You can typically find themes and plugins for free, but the premium (paid) ones often provide better features and quality support. Finally, many WordPress users end up paying for additional services, whether it be from freelancers or agencies. For instance, you might pay a freelancer to design a logo for you or adjust some of the CSS code on your site. Other WordPress users are keen on keeping graphic designers or maintenance experts on call. It all depends on your experience and the scale of your website.
But overall, you can absolutely keep your WordPress costs to a minimum. Many webmasters end up only paying for hosting.
See it in Action:
When you navigate to the WordPress.org website, it explains the basics about the platform, but the only button (besides the regular menu,) is a link to Download WordPress.
Curious about the other 9 reasons in detail? You can read the rest of the article at Kinsta.com.
We hope you can see that just from these 10 good reasons, that there is a basis for getting excited at using WordPress to power your website. We have many more reasons and we will be sharing more articles with you in the future.