My secret weapon for getting in the top rankings on Google is called Focus Pages.
I use this secret tool to help my clients optimize their websites. It helps me UN-complicate the SEO maze. Maybe you have longed for a tool that can make ranking your website on Google easier?
Before I found my little secret, it seemed like climbing Mt. Everest to get the rankings I wanted on Google. With good reason – Have you ever looked at what Google wants you to manage to make your site optimized? This is the Table of Contents is from Google’s own Search Engine Optimization (SEO) Starter Guide
And if that is not daunting enough – there are 63 website references listed at the bottom of that article. Enough to make you say, “Oh, my! – Where to start?” You might experience the sensation of drowning as you go wading into that ocean of detail.
On your own, it can take a lot of time and effort to figure it out. Unless you are using a tool like the Focus Pages assistant in a box, the Squirrly SEO assistant who maps the road to better rankings.
You know these important SEO things already:
You need to get seen on Google to get traffic to your site.
Using Keywords helps you get ranked.
You really want/need to rank on the #1 page of Google for your keywords.
But did you know – that you can concentrate on Focus Pages, one at a time, and be using Google-approved, white hat tactics that will push your efforts in a 100% relevant way to how search engines work today? You DON’T have to get your entire site ranked all at once.
The Focus Pages approach ensures that you are doing everything that you are supposed to do, so that Google loves your pages and ranks them higher than your competitors’.
Google loves you (and your site) when you follow their rules. The algorithm may change, but you can rest assured that the Focus Pages tactics will remain applicable (and legal) to the task at hand.
The best way to find out is to take the FREE 14-DAY TRIAL JOURNEY and learn what a focus page is (Spoiler Alert – It’s not your home page!). You get a daily recipe for optimizing your Focus Page, each day for 14 days.
This is NOT somebody’s thrown together checklist that leaves you wondering about all the details. Each recipe is tailored to the task at hand. Not only will you focus on one page, but you are focusing your attention so that you do not drift off and get distracted by what is irrelevant.
The recipes include step-by-step instructions, which means you’ll know exactly what you need to do to increase the rankings for one of your pages by the time you are finished.
And when you get to the end, you will know what to do next to continue optimizing the rest of your pages.
You may feel a little overwhelmed by it all – that is a natural reaction to all the details involved. But having your own personal tour guide will be such a relief. To have the Focus Pages tool leading the way as you pave the road to success.
You will be so happy to get your pages ranked and continue to rank your most important pages on Google. As a Bonus, you even get access to a special Squirrly Facebook Group just for this Journey. You can ask questions and hang out with other like-minded business owners in the group.
So now you know my little secret for helping my clients rank their most important website pages on Google. What I know is that it works. And now you will, too.
Of course, if you can’t possibly find the time to do one more thing, you could always have me do it for you. 😊
if you haven’t gotten it, then you are one of the few. If you do get it – please ignore it. Delete it. DO NOT PASS IT ON.
Facebook scam text message tries to trick people into thinking their account has been ‘cloned’ with fake friend requests
A scary-sounding message about Facebook is spreading quickly across the world – and is completely false.
The message warns people of one of the most creepy things that can happen on a social network: “cloned” accounts, where scammers steal people’s pictures and use them to create a new version of their account. That account can then be used to add friends and carry out malicious behavior towards friends.
The text warns people that has happened and tells them to “check their account”.
“Hi… I actually got another friend request from you yesterday… which I ignored so you may want to check your account,” it reads. “Hold your finger on the message until the forward button appears… then hit forward and all the people you want to forward too… I had to do the people individually. Good Luck!”
But while the problem of cloning is very real, the message is fake. And it is only spreading because it contains within it a message to send it on.
Most likely the person receiving the message was sent the exact same one, and never received such a friend request. And when they got it, they followed the instructions telling people to forward it on, which is how it ends up in people’s inbox.
A range of similar messages have spread across Facebook in recent months, including similar posts about making sure that posts appear in your feed. It’s not clear why such hoax messages begin, since there is nothing really to be gained by starting one, though they have been going on for decades in the form of chain
The encouraging thing about the message is that – while it is more than a little creepy and annoying – it doesn’t actually threaten people’s safety. The only instruction is to “check your account” and forward on a message, which are not likely to endanger the people doing it.
This Is A Real Problem
Facebook account cloning is a very real problem: as with other social networks, people regularly steal pictures and then create such false accounts. An easy way to check is to stay alert for genuine messages from friends as well as searching your own name to look for other versions of your account, and then reporting any of those problem profiles to Facebook.
Attribution – www.independent.co.uk
Image courtesy of: transCam
You have a website for a reason – visitors on your product or service means that you may have more customers. But do you know what your conversion rate is? This article from our friends at Nelio takes you through what your website does for you and what conversion numbers on your site really mean:
1996 was a great year. I was 10 years old and the Internet finally arrived to my home. I don’t remember much other that we used Altavista to search for content on the web; there was no streaming content, no YouTube or anything like that; we shared content and music through eMule and Napster; all website were portals with tons of animated GIFs and useless crap…
Oh! And let’s not forget about all those “under construction” sites and signs:
But if there’s one thing I do remember clearly from that time, it was THE ADVICE that all businesses were told: “Build a website, man. You gotta be on the Internet, cuz that’s the future! That’s how you’ll get more customers and money!” And that was it—just being on the Internet meant you’d be able to become rich, right?
More than 20 years later, the Internet has changed radically and so has our understanding of its potential and usefulness. Today we have social media (with their advantages and disadvantages) that allow us to be connected with our friends and family, as well as to follow closely the brands or celebrities that we like the most. We have platforms like WordPress to create websites with dynamic content easily or WooCommerce to create online stores. And, above all, we have learned a lot about online marketing and content marketing: how to reach larger audiences and how to get more followers, more customers, more revenue.
And that’s precisely what I want to talk to you about: how to improve your website by focusing on its conversion rate and the important role this metric plays in your business. So, without further ado, let’s learn what it is, why it’s so important, how to interpret it, and how to improve it!
What’s the Conversion Rate?
Most websites have one clear purpose or goal, one reason for being. For example, our website, neliosoftware.com, has the ultimate goal of getting you to subscribe to one of our services. But it also has some secondary goals such as, I don’t know, that you subscribe to the newsletter, follow us on social media, or start a trial period of a service.
So, now that we know that a website has “a goal”, it’s time to define two basic concepts:
Visitors. They are all those people who, over a certain period of time, access our website, browse it, and consume its content.
Conversions. When a visitor fulfills our website’s goal, then a conversion appears. For example, when a visitor goes to the Nelio Content pricing page and subscribes, we just got a new conversion.
From these two concepts we can easily define a website’s conversion rate. As it name states, it’s the ratio between the number of conversions we have on the website and its total number of visitors. For example, if our website has 850 visitors and there have been 20 conversions, the conversion rate is 20 / 850 = 2.35%. This means that for every 100 visitors that come to this website, we can assume that there will be between 2 and 3 conversions.
Why Does Conversion Rate Matter?
The answer is quite obvious: the conversion rate is important because it’s a metric that tells us how good our website is when it comes to helping us achieve our business goals. It’s that simple. If we created our web to get more customers and its conversion rate is 0%, well… there’s clearly something going wrong. Tremendously wrong. By contrast, if everyone who comes to our web purchases something, we’ll have a conversion rate of 100% and that’s just awesome!
Unfortunately, extreme conversion rates are unusual—you won’t see a website with a 0% or 100% conversion rate often. And this begs the following question: if I tell you that our website has a conversion rate of, I don’t know, 2.5%, is it good or bad? We need something more…
For the conversion rate to be really useful and help us to identify the quality of our website with respect to a certain objective we need to study it from one of the following perspectives:
Evolution of the conversion rate over time. As I was saying, it’s impossible to know if a 2.5% conversion is just a good or bad figure. However, if we study the conversion rate of our website over time, we’ll see how it’s evolving and, therefore, we’ll see its trend. So, for example, if we start at 2.5%, and the next month we have 2.8%, and the next month we have 3%, and a few weeks later we reach a 4% conversion rate… well, it’s clear that whatever we’re doing on our website, it’s working just fine, because we’re getting better and better results!
Comparison with the industry. The other perspective for determining how good our conversion rate is is through comparison with the ratios other companies have. For example, in a recent article by Khalid Saleh you can see the average conversion rates per sector. If the sector in which we are (software) has an average conversion rate of 4.10% and our website has a conversion rate of 2.5%, it’s obvious we’re behind our competition and that we have to do something to improve.
Conversion Rate Doesn’t Always Matter… Because It May Be Lying To You
As we have seen at the beginning, the conversion rate is defined as the ratio between two figures: the conversions of our website and the number of visitors we have. Therefore, the conversion rate can go up (or down) if we change one of the two figures.
For example, if we improve our marketing campaign and reduce the number of visitors who are not usually interested in our products, we’ll reduce the total number of visitors (for example, from 1,000 to 600) and perhaps maintain the number of conversions (say we had 100), thereby increasing the conversion rate (from 100/1,000 = 10% to a new conversion rate of 100/600 = 16.67%).
The conversion rate is often used as a metric to identify how good the web is at generating revenues, but there’s no direct correlation between these two concepts. As the author describes in the Website Magazine, there are many possible explanations as to why the conversion rate can get better (or worse) and have a completely unpredicted impact on our sales/revenues:
Your conversion rate relies solely on set goals and visitors: If your conversions increase, then your conversion rate increases.
Your conversion rate decreases if your visitors increase: If your conversions hold steady, but more people visit your site, then your rate falls. This is seen as a bad thing – even though you are making the same number of conversions as before.
Eliminating low-quality traffic increases your rate: But what about the sales you have lost by eliminating that low-quality traffic?
A “typical” conversion rate? There’s no such thing: All businesses are unique when it comes to conversion rates. Your rates may tell you your business is failing when in fact it is doing fine – it depends upon which companies you are comparing yourself to.
As you can see, the conversion rate only gives us a biased picture of the quality of our website. We have to consider all the numbers at our disposal (including, of course, absolute conversions and visits figures) to really understand what’s going on. Being aware of these limitations will help us make better decisions, so don’t be afraid and gather and keep as many information as you can.
How Can You Improve Your Website’s Conversion Rate?
Employ Attention, Interest, Desire, Action (AIDA) principles to design the user experience through the conversion funnel,
Enhance the user’s credibility and trust in the site, the product, and the business by displaying third-party trust logos and by quality site design,
Improve site navigation structure so that users can browse and shop with minimal effort,
Offer active help (e.g. live chat, co-browsing),
Generate user reviews of the product or service,
and so on and so forth.
Unfortunately, this is easier said than done. How can you “improve” the user experience? What does it really mean to “improve” it? Which changes are helpful and which ones are harmful to this goal?
A/B Testing is The Best Technique to Improve Conversion Rates Methodically
A/B Testing is a methodology that allows us to compare two versions of the same website and see which one works best. Neil Patel has a great post about this topic—if you don’t know anything about it, I strongly recommend you visit his blog and read it carefully.
If you are interested in improving the conversion rate of your website with split testing, the smartest thing to do is to use an A/B Testing tool. Personally, I recommend the WordPress plugin we developed: Nelio A/B Testing. With it you can create multiple variations of your pages and content and see which one gives you higher conversion rates.
All websites exist for a reason and have a purpose, a goal. When a visitor fulfills that goal, we say there’s been “a conversion“. That’s precisely the basic idea behind the conversion rate metric: determine how good a website is getting conversions compared to the total number of visitors it receives. This metric is great because it’s simple to obtain and easy to understand, but you have to be careful because it only tells a (small) part of the story.
If You Want To Know More
Radical Designs Creative Agency can skillfully guide you through the process of getting more conversions on your site. Give us a call. 866-999-6587.
Running a creative design agency can be sometimes difficult. Why? Because what web designers think is awesome and intriguing is for most folks not in the least interesting or intriguing. Web designers get excited over themes and fonts and new ways of creating layouts. We like things that work. We love to build and tinker. We spend hours getting the right look for the client.
What the client really wants to know is “Why Use WordPress?” and we found this post from our friends at Kinsta.com that describes 10 good reasons why you should choose using WordPress for your website framework over anything else:
Why Use WordPress? A Deep Dive Into 10 Good Reasons
If you find yourself wondering, “Why use WordPress?” you’ve come to the right place. Pondering this question means you’ve at least researched WordPress a bit or heard about it from a friend or colleague. But that doesn’t mean you’ve completely weighed any pros and cons or checked out the features in-depth.
Therefore, we’d like to break down the benefits of using WordPress for you, giving a clear view as to why it’s the most popular content management system and website building software in the world. WordPress can really do just about anything!
The Website Dilemma – Why Use WordPress?
For average business owners, names like WordPress, Joomla, Shopify, Magento, Wix, and Weebly might sound like alien names. The process of building a website brings these names into your life, since they’re all platforms used to build websites. Each has its own benefits, while many are used more often for niche websites with specific purposes. For instance, Shopify only makes sense if you’re running an online store. It’s not a platform you would start a blog with then turn into an eCommerce shop. Magento is in the same boat. Other website builders and platforms have more flexibility, and those are typically the ones that are most popular.
Everything from Squarespace to Wix has wonderful tools for certain skill levels, but we’re going to explain why you should use WordPress over all of them.
The software is free and open-source
It adapts so you can make any type of website
It supports numerous media types
It’s easy to learn and has a huge community
You can scale up and expand your website with themes and plugins
It doesn’t take a genius to manage
SEO comes first
You have full control of your website
The blogging is hands down the best in the business
Everyone is doing it
Using WordPress is a no-brainer. There’s a reason 29% of the web uses it. ? Click to Tweet
#1 The Software is Free and Open-Source
Both WordPress.com and WordPress.org are completely free to use. You can learn about the difference between the two here, but in short, WordPress.org is a self-hosted version where you control more of your site and take advantage of advanced plugins. WordPress.com works great for complete beginners, but it’s not exactly the best for a business that plans on making money. It does have higher paid plans, but we recommend it for personal and hobby blogs.
But moving on, WordPress is free for anyone to download. It’s an open-source project that’s been around since 2003. This means that WordPress is developed by a collection of contributors. Open-source projects are typically free, with large communities. The users often take part in this community as beta testers or simple brand advocates, but there’s really no requirement for any participation if that’s not your style.
Warning: Although the WordPress software is free, you will most likely end up spending a bit of money. WordPress is self-hosted, so hosting is required. This can start at around $3 per month, for the really cheap shared servers, and go all the way to up to a few hundred per month for those needing ultimate speed and performance (Like with Kinsta).
You can typically find themes and plugins for free, but the premium (paid) ones often provide better features and quality support. Finally, many WordPress users end up paying for additional services, whether it be from freelancers or agencies. For instance, you might pay a freelancer to design a logo for you or adjust some of the CSS code on your site. Other WordPress users are keen on keeping graphic designers or maintenance experts on call. It all depends on your experience and the scale of your website.
But overall, you can absolutely keep your WordPress costs to a minimum. Many webmasters end up only paying for hosting.
See it in Action:
When you navigate to the WordPress.org website, it explains the basics about the platform, but the only button (besides the regular menu,) is a link to Download WordPress.
Curious about the other 9 reasons in detail? You can read the rest of the article at Kinsta.com.
We hope you can see that just from these 10 good reasons, that there is a basis for getting excited at using WordPress to power your website. We have many more reasons and we will be sharing more articles with you in the future.
RADICAL DESIGNS CREATIVE AGENCY TERMS AND CONDITIONS
Last Updated: 07/19/2019
The Terms and Conditions (“Terms”) describe how Radical Designs, Inc., dba Radical Designs Creative Agency, 911 N. 3rd St, PO Box 459, Johnstown, CO 80534 (“Radical Designs Creative Agency,”” “we,” and “our”) regulates your use of this website – https://www.radicaldesignscreativeagency.com (the “Site”). Please read the following information carefully to understand our practices regarding your use of the Site. The Company may change the Terms at any time. The Company may inform you of the changes to the Terms using the available means of communication. The Company recommends you to check the Site frequently to see the actual version of the Terms and their previous versions.
The Site allows you to use Services available on the Site. You shall not use the services for the illegal aims.
We may, at our sole discretion, set fees for using the Site for you. All prices are published separately on relevant pages on the Site. We may, at our sole discretion, at any time change any fees.
We may use certified payment systems which also may have their commissions. Such commissions may be implied on you when you choose a particular payment system. Detailed information about commissions of such payment systems may be found on their websites…
THIRD PARTY SERVICES
The Site may include links to other sites, applications, and platforms (hereinafter the “Linked Sites“).
The Company does not control the Linked Sites, and shall not be responsible for the content and other materials of the Linked Sites. The Company makes these links available to you for providing the functionality or services on the Site.
PROHIBITED USES AND INTELLECTUAL PROPERTY
The Company grants you a non-transferable, non-exclusive, revocable license to access and use the Site from one device in accordance with the Terms.
You shall not use the Site for unlawful or prohibited purpose. You may not use the Site in a way that may disable, damage, or interfere in the Site.
All content present on the Site includes text, code, graphics, logos, images, compilation, software used on the Site (hereinafter and hereinbefore the “Content“). The Content is the property of the Company or its contractors and protected by intellectual property laws that protect such rights. You agree to use all copyright and other proprietary notices or restrictions contained in the Content and you are prohibited from changing the Content.
You may not publish, transmit, modify, reverse engineer, participate in the transfer, or create and sell derivative works, or in any way use any of the Content. Your enjoyment of the Site shall not entitle you to make any illegal and disallowed use of the Content, and in particular you shall not change proprietary rights or notices in the Content. You shall use the Content only for your personal and non-commercial use. The Company does not grant you any licenses to the intellectual property of the Company.
THE COMPANY MATERIALS
By posting, uploading, inputting, providing or submitting your Content you are granting the Company to use your Content in connection with the operation of Company’s business including, but not limited to, the rights to transmit, publicly display, distribute, publicly perform, copy, reproduce, and translate your Content; and to publish your name in connection with your Content.
No compensation shall be paid with regard to the use of your Content. The Company shall have no obligation to publish or enjoy any Content you may send us and may remove your Content at any time.
By posting, uploading, inputting, providing or submitting your Content you warrant and represent that you own all of the rights to your Content.
DISCLAIMER OF CERTAIN LIABILITIES
The information available via the Site may include typographical errors or inaccuracies. The Company shall not be liable for these inaccuracies and errors.
The Company makes no representations about the availability, accuracy, reliability, suitability, and timeliness of the Content contained on and services available on the Site. To the maximum extent allowed by the applicable law, all such Content and services are provided on the “as is” basis. The Company disclaims all warranties and conditions regarding this Content and services, including warranties and provisions of merchantability, fitness for a certain purpose.
To the maximum extent permitted by the applicable law, in no event shall the Company be liable for any direct, indirect, incidental, consequential, special, punitive damages including, but not limited to, damages for loss of enjoyment, data or profits, in the connection with the enjoyment or execution of the Site in the context of the inability or delay to enjoy the Site or its services, or for any Content of the Site, or otherwise arising out of the enjoyment of the Site, based on contract and non-contract liability or other reason.
If the exclusion or limitation of liability for damages, whether consequential or incidental, are prohibited in a particular case, the exclusion or limitation of liability shall not apply to you.
You agree to indemnify, defend and hold harmless the Company, its managers, directors, employees, agents, and third parties, for any costs, losses, expenses (including attorneys’ fees), liabilities regarding or arising out of your enjoyment of or inability to enjoy the Site or its services and Company’s services and products, your violation of the Terms or your violation of any rights of third parties, or your violation of the applicable law. The may assume the exclusive defence and you shall cooperate with the Company in asserting any available defences.
TERMINATION AND ACCESS RESTRICTION
The Company may terminate your access and account to the Site and its related services or any part at any time, without notice, in case of your violation of the Terms.
The governing law of the Terms shall be the substantive laws of the country where the Company is set up, except the conflict of laws rules. You shall not use the Site in jurisdictions that do not give effect to all provisions of the Terms.
No joint venture, partnership, employment, or agency relationship shall be implied between you and the Company as a result of the Terms or use of the Site.
Nothing in the Terms shall be a derogation of the Company’s right to comply with governmental, court, police, and law enforcement requests or requirements regarding your enjoyment of the Site.
If any part of the Terms is determined to be void or unenforceable in accordance with applicable law then the void or unenforceable clauses will be deemed superseded by valid and enforceable clauses shall be similar to the original version of the Terms and other parts and sections of the Terms shall be applicable to you and the Company.
The Terms constitute the entire agreement between you and the Company regarding the enjoyment of the Site and the Terms supersede all prior or communications and offers, whether electronic, oral or written, between you and the Company.
The Company and its affiliates shall not be liable for a failure or delay to fulfil its obligations where the failure or delay results from any cause beyond Company’s reasonable control, including technical failures, natural disasters, blockages, embargoes, riots, acts, regulation, legislation, or orders of government, terroristic acts, war, or any other force outside of Company’s control.
In case of controversies, demands, claims, disputes, or causes of action between the Company and you relating to the Site or other related issues, or the Terms, you and the Company agree to attempt to resolve such controversies, demands, claims, disputes, or causes of action by good faith negotiation, and in case of failure of such negotiation, exclusively through the courts of the country where the Company is set up.
We are committed to resolve any complaints about our collection or use of your personal data. If you would like to make a complaint regarding this Terms or our practices in relation to your personal data, please contact us at: webmaster at radicaldesignscreativeagency.com. We will reply to your complaint as soon as we can and in any event, within 30 days. We hope to resolve any complaint brought to our attention, however if you feel that your complaint has not been adequately resolved, you reserve the right to contact your local data protection supervisory authority
We welcome your comments or questions about these Terms and Conditions. You may contact us in writing via webmaster at radicaldesignscreativeagency.com or at Radical Designs, PO Box 459, Johnstown CO 80534.
If you are building a website to jump on the bandwagon because someone told you drop shipping is the way to make money – then it might be a good idea to look a little further. In this article via ShoeMoney, we bring you seven reasons to think again about drop shipping:
Weebly founder David Rusenko isn’t a fan of drop shipping. He believes we’ve flooded the world with enough cheap crap. We don’t need any more middlemen flooding out Instagram feeds with knock-offs.
But is he right? What’s wrong with middlemen doing the marketing legwork?
I’ve been around the web a time or two and have seen drop shipping touted as the next affiliate marketing. But I’ve encountered few who’ve made it work.
Here’s why you should be careful with one of the hottest trends in e-commerce right now.
1. What is Drop Shipping?
I use the word middleman literally. If you sell or make lanyards but don’t really care to market your lanyards, a drop shipper is a great way to get your product out there. A drop shipper essentially sets up shop and sells your product as if it’s theirs.
Often, a drop shipper works directly through a wholesaler like Alibaba. This is where the cheap crap comes in. A ton of stuff on Alibaba is cheaply manufactured knockoffs.
Despite this, drop shipping is appealing to home entrepreneurs for a few reasons. You don’t have to store or ship, you just have to market. If you do it right, fulfillment centers like Amazon will store and ship your product for you.
You only purchase what you sell. And all you really need is a computer.
Sounds amazing, right?
2. Nothing in Life is Really Easy
You are still running a business. While part of that business isn’t in your hands, all the same marketing, customer servicing, website maintenance, etc are things you must do to succeed.
The only thing drop shipping really eliminates is product overhead.
It’s not a get-rich-quick scheme. It’s a true business niche. And if you thought otherwise, it’s time to go back to that nine to five.
Online money-making is all about working 60 hrs a week to avoid working 40. Even if your drop shipping business becomes a hands-off affair later, it will take a lot of work to get there.
3. Everyone Else is Jumping Off the Same Bridge
When you Google drop shipping, some of the top articles are from six years ago. Drop shipping isn’t a new idea. It’s as old as Amazon.
In those six years, how many people do you think entered the drop shipping business? Too many. “Competition is a good thing,” you cry. I wouldn’t argue with you if this were a normal business situation.
The problem with drop shipping is that you can’t control supply and demand. You can’t actually compete because you have no control over your products.
4. The Tools They Give You Are Cheap Pieces of Crap
Like some of the stuff drop-shippers try to sell you, the digital tools they give you are just not worth your time.
How do you find your products if you’re a first-time drop-shipper? It’s the one step that seems so daunting many don’t even take it. Because it’s so scary, some websites have taken up the mantle and decided to give you a quick way to choose and price items.
Quick doesn’t always mean accurate, however. With some of these sites, you’ll find some misleading information about demographics and conversion rates. Sometimes it seems these sites pull information out of their rears just to fill a page.
5. Quality Control Is a Lie
Because you rely on warehouses and fulfillment center, you product never goes through your hands. How do you even know if the product you’re shipping is any good?
In a regular e-commerce business, you would get the product, inspect it, package it and ship it. If anything came to you damaged, you could return it to the manufacturer.
In drop-shipping, you will have to absorb the cost of poor or damaged goods. This will come out of your bottom line.
It’s a risk you take for convenience. The question is: is the risk worth it?
What are the consequences? You end up losing any credibility in the e-commerce world because customers will ultimately blame any shipping or product faults on you. While you’re the middleman, you don’t have the convenience of blaming “corporate” for their failures.
6. Returns Will Haunt You Forever
Because quality control is not a thing, you will most definitely have to deal with returns. Some wholesalers won’t take the product back. This is another huge dent in your product line.
In a normal e-commerce business, you would rely on 30% of purchases returning to you. Imagine how much this number might inflate when you erase any semblance of quality control.
7. Free Shipping is a Thing Now
About ten years ago I tried to start a used book business on Amazon. I worked 60 hr weeks and doing this on top wasn’t easy. I quickly found that shipping was the only way I would make money.
Amazon would give me $3.99 for shipping and I could ship media rate for pretty cheap. I could have made a killing if I could’ve quit my job and jumped in full time.
Today, I don’t know how possible this is. People expect free shipping thanks to Prime and WalMart’s e-commerce entry. To compete you really might have to offer some free or cheap shipping option. This too comes out of your bottom line.
It’s Possible But…
If you’re willing to put in the time and money, you might be able to find a niche nobody else has tapped. But you’re gonna be digging for a while.
Some have compared hopping onto the drop shipping bandwagon to arriving at a movie 45 mins late. You’ll get some value, but you’ve missed the entire setup. It would have been better if you’d gone to a different movie altogether.