My secret weapon for getting in the top rankings on Google is called Focus Pages.
I use this secret tool to help my clients optimize their websites. It helps me UN-complicate the SEO maze. Maybe you have longed for a tool that can make ranking your website on Google easier?
Before I found my little secret, it seemed like climbing Mt. Everest to get the rankings I wanted on Google. With good reason – Have you ever looked at what Google wants you to manage to make your site optimized? This is the Table of Contents is from Google’s own Search Engine Optimization (SEO) Starter Guide
And if that is not daunting enough – there are 63 website references listed at the bottom of that article. Enough to make you say, “Oh, my! – Where to start?” You might experience the sensation of drowning as you go wading into that ocean of detail.
On your own, it can take a lot of time and effort to figure it out. Unless you are using a tool like the Focus Pages assistant in a box, the Squirrly SEO assistant who maps the road to better rankings.
You know these important SEO things already:
You need to get seen on Google to get traffic to your site.
Using Keywords helps you get ranked.
You really want/need to rank on the #1 page of Google for your keywords.
But did you know – that you can concentrate on Focus Pages, one at a time, and be using Google-approved, white hat tactics that will push your efforts in a 100% relevant way to how search engines work today? You DON’T have to get your entire site ranked all at once.
The Focus Pages approach ensures that you are doing everything that you are supposed to do, so that Google loves your pages and ranks them higher than your competitors’.
Google loves you (and your site) when you follow their rules. The algorithm may change, but you can rest assured that the Focus Pages tactics will remain applicable (and legal) to the task at hand.
The best way to find out is to take the FREE 14-DAY TRIAL JOURNEY and learn what a focus page is (Spoiler Alert – It’s not your home page!). You get a daily recipe for optimizing your Focus Page, each day for 14 days.
This is NOT somebody’s thrown together checklist that leaves you wondering about all the details. Each recipe is tailored to the task at hand. Not only will you focus on one page, but you are focusing your attention so that you do not drift off and get distracted by what is irrelevant.
The recipes include step-by-step instructions, which means you’ll know exactly what you need to do to increase the rankings for one of your pages by the time you are finished.
And when you get to the end, you will know what to do next to continue optimizing the rest of your pages.
You may feel a little overwhelmed by it all – that is a natural reaction to all the details involved. But having your own personal tour guide will be such a relief. To have the Focus Pages tool leading the way as you pave the road to success.
You will be so happy to get your pages ranked and continue to rank your most important pages on Google. As a Bonus, you even get access to a special Squirrly Facebook Group just for this Journey. You can ask questions and hang out with other like-minded business owners in the group.
So now you know my little secret for helping my clients rank their most important website pages on Google. What I know is that it works. And now you will, too.
Of course, if you can’t possibly find the time to do one more thing, you could always have me do it for you. 😊
if you haven’t gotten it, then you are one of the few. If you do get it – please ignore it. Delete it. DO NOT PASS IT ON.
Facebook scam text message tries to trick people into thinking their account has been ‘cloned’ with fake friend requests
A scary-sounding message about Facebook is spreading quickly across the world – and is completely false.
The message warns people of one of the most creepy things that can happen on a social network: “cloned” accounts, where scammers steal people’s pictures and use them to create a new version of their account. That account can then be used to add friends and carry out malicious behavior towards friends.
The text warns people that has happened and tells them to “check their account”.
“Hi… I actually got another friend request from you yesterday… which I ignored so you may want to check your account,” it reads. “Hold your finger on the message until the forward button appears… then hit forward and all the people you want to forward too… I had to do the people individually. Good Luck!”
But while the problem of cloning is very real, the message is fake. And it is only spreading because it contains within it a message to send it on.
Most likely the person receiving the message was sent the exact same one, and never received such a friend request. And when they got it, they followed the instructions telling people to forward it on, which is how it ends up in people’s inbox.
A range of similar messages have spread across Facebook in recent months, including similar posts about making sure that posts appear in your feed. It’s not clear why such hoax messages begin, since there is nothing really to be gained by starting one, though they have been going on for decades in the form of chain
The encouraging thing about the message is that – while it is more than a little creepy and annoying – it doesn’t actually threaten people’s safety. The only instruction is to “check your account” and forward on a message, which are not likely to endanger the people doing it.
This Is A Real Problem
Facebook account cloning is a very real problem: as with other social networks, people regularly steal pictures and then create such false accounts. An easy way to check is to stay alert for genuine messages from friends as well as searching your own name to look for other versions of your account, and then reporting any of those problem profiles to Facebook.
Attribution – www.independent.co.uk
Image courtesy of: transCam
You have a website for a reason – visitors on your product or service means that you may have more customers. But do you know what your conversion rate is? This article from our friends at Nelio takes you through what your website does for you and what conversion numbers on your site really mean:
1996 was a great year. I was 10 years old and the Internet finally arrived to my home. I don’t remember much other that we used Altavista to search for content on the web; there was no streaming content, no YouTube or anything like that; we shared content and music through eMule and Napster; all website were portals with tons of animated GIFs and useless crap…
Oh! And let’s not forget about all those “under construction” sites and signs:
But if there’s one thing I do remember clearly from that time, it was THE ADVICE that all businesses were told: “Build a website, man. You gotta be on the Internet, cuz that’s the future! That’s how you’ll get more customers and money!” And that was it—just being on the Internet meant you’d be able to become rich, right?
More than 20 years later, the Internet has changed radically and so has our understanding of its potential and usefulness. Today we have social media (with their advantages and disadvantages) that allow us to be connected with our friends and family, as well as to follow closely the brands or celebrities that we like the most. We have platforms like WordPress to create websites with dynamic content easily or WooCommerce to create online stores. And, above all, we have learned a lot about online marketing and content marketing: how to reach larger audiences and how to get more followers, more customers, more revenue.
And that’s precisely what I want to talk to you about: how to improve your website by focusing on its conversion rate and the important role this metric plays in your business. So, without further ado, let’s learn what it is, why it’s so important, how to interpret it, and how to improve it!
What’s the Conversion Rate?
Most websites have one clear purpose or goal, one reason for being. For example, our website, neliosoftware.com, has the ultimate goal of getting you to subscribe to one of our services. But it also has some secondary goals such as, I don’t know, that you subscribe to the newsletter, follow us on social media, or start a trial period of a service.
So, now that we know that a website has “a goal”, it’s time to define two basic concepts:
Visitors. They are all those people who, over a certain period of time, access our website, browse it, and consume its content.
Conversions. When a visitor fulfills our website’s goal, then a conversion appears. For example, when a visitor goes to the Nelio Content pricing page and subscribes, we just got a new conversion.
From these two concepts we can easily define a website’s conversion rate. As it name states, it’s the ratio between the number of conversions we have on the website and its total number of visitors. For example, if our website has 850 visitors and there have been 20 conversions, the conversion rate is 20 / 850 = 2.35%. This means that for every 100 visitors that come to this website, we can assume that there will be between 2 and 3 conversions.
Why Does Conversion Rate Matter?
The answer is quite obvious: the conversion rate is important because it’s a metric that tells us how good our website is when it comes to helping us achieve our business goals. It’s that simple. If we created our web to get more customers and its conversion rate is 0%, well… there’s clearly something going wrong. Tremendously wrong. By contrast, if everyone who comes to our web purchases something, we’ll have a conversion rate of 100% and that’s just awesome!
Unfortunately, extreme conversion rates are unusual—you won’t see a website with a 0% or 100% conversion rate often. And this begs the following question: if I tell you that our website has a conversion rate of, I don’t know, 2.5%, is it good or bad? We need something more…
For the conversion rate to be really useful and help us to identify the quality of our website with respect to a certain objective we need to study it from one of the following perspectives:
Evolution of the conversion rate over time. As I was saying, it’s impossible to know if a 2.5% conversion is just a good or bad figure. However, if we study the conversion rate of our website over time, we’ll see how it’s evolving and, therefore, we’ll see its trend. So, for example, if we start at 2.5%, and the next month we have 2.8%, and the next month we have 3%, and a few weeks later we reach a 4% conversion rate… well, it’s clear that whatever we’re doing on our website, it’s working just fine, because we’re getting better and better results!
Comparison with the industry. The other perspective for determining how good our conversion rate is is through comparison with the ratios other companies have. For example, in a recent article by Khalid Saleh you can see the average conversion rates per sector. If the sector in which we are (software) has an average conversion rate of 4.10% and our website has a conversion rate of 2.5%, it’s obvious we’re behind our competition and that we have to do something to improve.
Conversion Rate Doesn’t Always Matter… Because It May Be Lying To You
As we have seen at the beginning, the conversion rate is defined as the ratio between two figures: the conversions of our website and the number of visitors we have. Therefore, the conversion rate can go up (or down) if we change one of the two figures.
For example, if we improve our marketing campaign and reduce the number of visitors who are not usually interested in our products, we’ll reduce the total number of visitors (for example, from 1,000 to 600) and perhaps maintain the number of conversions (say we had 100), thereby increasing the conversion rate (from 100/1,000 = 10% to a new conversion rate of 100/600 = 16.67%).
The conversion rate is often used as a metric to identify how good the web is at generating revenues, but there’s no direct correlation between these two concepts. As the author describes in the Website Magazine, there are many possible explanations as to why the conversion rate can get better (or worse) and have a completely unpredicted impact on our sales/revenues:
Your conversion rate relies solely on set goals and visitors: If your conversions increase, then your conversion rate increases.
Your conversion rate decreases if your visitors increase: If your conversions hold steady, but more people visit your site, then your rate falls. This is seen as a bad thing – even though you are making the same number of conversions as before.
Eliminating low-quality traffic increases your rate: But what about the sales you have lost by eliminating that low-quality traffic?
A “typical” conversion rate? There’s no such thing: All businesses are unique when it comes to conversion rates. Your rates may tell you your business is failing when in fact it is doing fine – it depends upon which companies you are comparing yourself to.
As you can see, the conversion rate only gives us a biased picture of the quality of our website. We have to consider all the numbers at our disposal (including, of course, absolute conversions and visits figures) to really understand what’s going on. Being aware of these limitations will help us make better decisions, so don’t be afraid and gather and keep as many information as you can.
How Can You Improve Your Website’s Conversion Rate?
Employ Attention, Interest, Desire, Action (AIDA) principles to design the user experience through the conversion funnel,
Enhance the user’s credibility and trust in the site, the product, and the business by displaying third-party trust logos and by quality site design,
Improve site navigation structure so that users can browse and shop with minimal effort,
Offer active help (e.g. live chat, co-browsing),
Generate user reviews of the product or service,
and so on and so forth.
Unfortunately, this is easier said than done. How can you “improve” the user experience? What does it really mean to “improve” it? Which changes are helpful and which ones are harmful to this goal?
A/B Testing is The Best Technique to Improve Conversion Rates Methodically
A/B Testing is a methodology that allows us to compare two versions of the same website and see which one works best. Neil Patel has a great post about this topic—if you don’t know anything about it, I strongly recommend you visit his blog and read it carefully.
If you are interested in improving the conversion rate of your website with split testing, the smartest thing to do is to use an A/B Testing tool. Personally, I recommend the WordPress plugin we developed: Nelio A/B Testing. With it you can create multiple variations of your pages and content and see which one gives you higher conversion rates.
All websites exist for a reason and have a purpose, a goal. When a visitor fulfills that goal, we say there’s been “a conversion“. That’s precisely the basic idea behind the conversion rate metric: determine how good a website is getting conversions compared to the total number of visitors it receives. This metric is great because it’s simple to obtain and easy to understand, but you have to be careful because it only tells a (small) part of the story.
If You Want To Know More
Radical Designs Creative Agency can skillfully guide you through the process of getting more conversions on your site. Give us a call. 866-999-6587.